New Age of EssilorLuxottica

Leonardo Del Vecchio, Italy’s richest man, turns 86 in May. Some years ago he moved his principal residence to the principality of Monaco. However the founder of Luxottica, the largest producer and distributor of glasses and lenses in the world is not going to stop, he is determined to introduce a digital revolution in his eyewear industry and invest in cutting-edge technologies. One of the examples is a multiyear collaboration of Facebook , Inc. and EssilorLuxottica, aimed to develop the next generation of smart glasses. The partnership will combine Facebook apps and technologies, Luxottica’s category leadership and iconic brands, and Essilor’s advanced lens technology to help people stay better connected. The first product branded Ray-Ban, the world’s most popular eyewear brand will combine innovative technology and fashion-forward style – to create smart glasses that will definitely change the consumer experience. “We’re passionate about exploring devices that can give people better ways to connect with those closest to them. Wearables have the potential to do that. With EssilorLuxottica we have an equally ambitious partner who’ll lend their expertise and world-class brand catalogue to the first truly fashionable smart glasses,” said Andrew Bosworth, Vice President of Facebook Reality Labs. “We are especially proud of our collaboration with Facebook, which projects an iconic brand like Ray-Ban into an increasingly digital and social future. Combining a brand that is loved and worn by millions of consumers around the globe with technology that has brought the world closer together, we can reset expectations around wearables. We are paving the way for a new generation of products destined to change the way we look at the world,” commented Rocco Basilico, Chief Wearables Officer at Luxottica. The launch of the product is scheduled to 2021. Undoubtedly the future is here and the year of collaborations has arrived as it was mentioned by Mr Schwab... Source: https://www.essilorluxottica.com #monaco #digital #facebook #essilorluxottica #glasses #rayban #breakingnews #instagood #instagram #transformation #greatreset #collaboration